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Serve Only Ideal Customers
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is the SOLUTION you have been looking for, without knowing it
The quickest way to achieve maximum results with your current marketing spend.
Reduce wasted budget on marketing activities by walking you through the entire process of defining and targeting the right person.
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A ‘Buyer Persona’ (or ‘Persona’)* is a fictional representation – based on real data – of your ideal customer. The Persona helps you address the right people, in the right way, in the right place. You will target your potential customer so well, that you will dramatically reduce wasteful spending on ineffective marketing. You develop Persona to identify the forms of messaging which will convert the right people into leads, and leads into customers. This technique is becoming common best practice, especially in online marketing.
Cost to implement: zero to 10 coffees
Time to implement: 15–30 min per day
Time to completion: 1 month
The Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. The description of your Persona includes your target audience’s fears, problems, stumbling blocks and favorite places. You develop the Persona based on your real knowledge of your customers, crafted from specialized interviews you conduct with your real buyers.
Better define your targeted
Determine the content / message to create
Set the tone, style, and delivery strategies for your content
Tailor your interactions with potential customers