Tired of wasting money and energy on marketing activities that don’t produce expected results?

Serve Only Ideal Customers

Put an end to time wasted on reading blogs, books and reports and accumulating information you never benefit from.

The Persona Action Plan

is the SOLUTION you have been looking for, without knowing it

Who is it for?

  • Start-ups
  • Solo-entrepreneurs
  • Small businesses
  • Medium businesses


  • This is not another report or a training course
  • There is nothing for you to study
  • This is purely for you to act on

This is for you if:

  • You have no idea who or where your ideal customer is
  • You’ve been struggling to target your ideal customer
  • You know who your ideal customer is and want to extract maximum value from now on

This is NOT for you, if:

  • You’re not the kind of person who takes action
  • You don’t want to triple your sales
  • You’re happy with the results you get from your current website, emails, flyers, social media activities, events

Why Choose This Action Plan?

The quickest way to achieve maximum results with your current marketing spend.

Real, actionable, easy to implement

Reduce wasted budget on marketing activities by walking you through the entire process of defining and targeting the right person.

Effective, interactive, fun

Each action is delivered right to your inbox.

Print worksheets and write on them. Our framework, your content.

Results oriented

Take action and master this tactic within a month.

Persona Action Plan

Define and reach your business's ideal customers and convert them without spending more on marketing.

A ‘Buyer Persona’ (or ‘Persona’)* is a fictional representation – based on real data – of your ideal customer. The Persona helps you address the right people, in the right way, in the right place. You will target your potential customer so well, that you will dramatically reduce wasteful spending on ineffective marketing. You develop Persona to identify the forms of messaging which will convert the right people into leads, and leads into customers. This technique is becoming common best practice, especially in online marketing.

7 Actions

28 Steps

Cost to implement: zero to 10 coffees

Time to implement: 15–30 min per day

Time to completion: 1 month


What is Persona?

The Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. The description of your Persona includes your target audience’s fears, problems, stumbling blocks and favorite places. You develop the Persona based on your real knowledge of your customers, crafted from specialized interviews you conduct with your real buyers.

Better define your targeted

Determine the content / message to create

Set the tone, style, and delivery strategies for your content

Tailor your interactions with potential customers